Manager (Retail Media Business Development)

Role Overview

As the Manager (Retail Media Business Development), you are the key growth driver for our retail media and digital ad operations. Designed for an ambitious, results-driven professional, this role focuses on converting digital touchpoints into measurable business outcomes using first-party data. Leveraging your digital media expertise, you will build strategic client relationships, execute targeted campaigns, and drive sales performance across our brand and agency networks. You will actively demonstrate the value of our platform's closed-loop measurement, positioning our digital ad solutions to boost both brand visibility and direct sales conversion.

Key Responsibilities

1. Campaign & Revenue Management

• Sales Execution: Assist in shaping the annual digital ad roadmap, executing category-specific sales tactics, managing pipeline growth, and delivering accurate revenue forecasts.
• Outcome-Based Selling: Move beyond basic impression metrics to demonstrate value through ROAS (Return on Ad Spend) and conversion metrics when consulting with brand marketers.
• Data-Driven Pitching: Present the value of connecting digital campaigns directly to online and in-store point-of-sale (POS) performance data.

2. Client & Agency Engagement

• Agency Relationships: Build and maintain day-to-day relationships with digital agency teams, planners, and media buyers to secure recurring ad spend.
• Cross-Functional Collaboration: Partner with ad operations and product teams to translate advertiser feedback into improved ad formats and platform enhancements.
• Campaign Alignment: Support the negotiation and execution of seasonal media plans and product launch packages aligned with client marketing calendars.

3. Performance Optimization & Growth

• Campaign Analytics: Monitor performance metrics, translating campaign data into actionable insights and narrative reports to justify advertiser spend and encourage renewals.
• Team Support: Collaborate with and guide junior ad ops specialists on media planning, client presentation techniques, and account management best practices.

Requirements

Experience & Domain Expertise

• Industry Tenure: 4-5 years of experience in digital ad sales, media agency planning, or digital ad operations.
• Media Focus: 1+ years of experience working directly with Retail Media Networks (RMN), e-commerce platforms, or performance marketing channels- not a must.
• Network: Established working relationships with mid-to-senior level brand managers and media agency planners.

Skills & Competencies

• Analytics & Attribution: Solid understanding of digital advertising metrics, performance tracking, and baseline attribution models.
• Sales Execution: Proven ability to manage full sales cycles and consistently close mid-to-large media packages.
• Communication: Ability to turn raw performance data into clear campaign recap stories that demonstrate ROI.