Intern

Job Title: Marketing Intern, FairPrice Finest

Department: Retail Marketing (Finest)

Location: Singapore

Commitment: 6-month Full-time internship

Role Overview

Join the FairPrice Finest marketing team to gain hands-on experience in omnichannel grocery

retail marketing. As a Marketing Intern, you will work closely with the brand team to bring

campaigns to life across digital channels (eDMs, Push Notifications, FairPrice Group App and

social media) and in-store touchpoints.

This role offers practical exposure to end-to-end campaign execution, creative briefing, CRM

deployment, and retail operations in a fast-paced environment.

Key Responsibilities

1. CRM & Digital Communications Support

• Assist in the end-to-end execution of customer communications, including drafting copy, preparing creative assets, and setting up eDMs and Push Notifications (PNS).
• Perform Quality Assurance (QA) checks on all outgoing digital communications (verifying links, tracking tags, formatting, and rendering across devices).
• Support the maintenance of communication schedules to ensure timely deployment aligned with promotional cycles.

2. Campaign Planning & Briefing

• Assist campaign leads in drafting campaign briefs for internal creative teams and external agency partners.
• Coordinate deliverables, assets, and feedback rounds between internal stakeholders and creative agencies.
• Monitor project timelines to ensure campaign materials are delivered on schedule.

3. In-Store & Event Coordination

• Support the coordination of in-store visual merchandising (VM) collaterals and
• Point-of-Sale Materials (POSM) across Finest outlets.
• Assist on-ground during roadshows, store activations, or promotional events to ensure brand presentation standards are met.
• Conduct periodic store visits to audit campaign collateral rollout and document visual displays.

4. Social Media & Content Assistance

• Monitor social media platforms and food/retail trends to propose relevant content ideas for Instagram and Facebook.
• Assist in drafting social copy, sourcing visual assets, and scheduling content.
• Collaborate with the campaign lead and external agencies to assist with creative briefs, and help manage photography or videography shoot requests for campaigns and events.

5. Performance Tracking & Administration

• Consolidate campaign data, engagement metrics, and visual tear sheets to assist with post-campaign reports.
• Maintain organized campaign archives, digital asset folders, and administrative trackers.

What You Will Learn

• Practical knowledge of Online-to-Offline (O2O) campaign execution within Singapore's leading grocery retailer.
• Hands-on proficiency in CRM workflows, customer segmentation basics, and digital communication tools.
• Agency management skills, creative briefing fundamentals, and retail marketing operations.

Requirements

• Currently pursuing a Diploma or Bachelor's Degree in Marketing, Communications, Business, or a related discipline.
• Strong written English skills with a keen eye for spelling, grammar, and brand tone.
• High attention to detail, meticulous with proofreading, visual alignment, and checking links.
• Proactive, eager to learn, and comfortable coordinating tasks across multiple team members.
• Proficiency in Google Workspace (Word, PowerPoint, Excel).
• Basic familiarity with design tools (e.g., Canva, Photoshop) or email marketing software is a bonus, but not required.