Executive (Account Management, B2B)

Executive, B2B Marketing & Client Acquisition

Reports To: Assistant Manager / Manager, B2B

Role Overview

We are looking for an energetic and detail-oriented Executive, B2B Marketing & Client Acquisition to support our business growth. In this role, you will bridge marketing and B2B sales outreach-crafting engaging campaign content, identifying and qualifying new business opportunities, and supporting the team with sales enablement materials and pipeline coordination.

This role is ideal for a proactive individual eager to gain hands-on experience across B2B growth marketing, demand generation, and corporate client engagement in a fast-paced environment.

Key Responsibilities

1. Campaign Content & Marketing Collateral

• Plan and execute targeted B2B outreach emails, newsletters, and seasonal sales blasts including copy creation and (e.g., festive gifting, corporate pantry, pantry restock).
• Adapt and prepare sales-enablement assets, including corporate product catalogues, one- pagers, presentation pitch decks, and digital flyers.
• Assist in coordinating seasonal B2B marketing initiatives and promotional launches across direct and digital channels.

2. B2B Lead Generation & Prospecting

• Research and map target corporate segments (e.g., government agencies, educational institutions, healthcare, corporate offices, and SMEs).
• Execute multi-channel outreach (email campaigns, LinkedIn, and phone follow-ups) to engage prospective corporate decision-makers.
• Qualify inbound and outbound enquiries, arrange introductory discovery calls, and coordinate product samples or trial packs where applicable.

3. Sales Enablement & Deal Coordination

• Prepare standard quotations using approved pricing lists and promotional packages.
• Assist with client onboarding documentation, vendor registration packs, and submission on institutional procurement portals (e.g., Sesami, GeBIZ/Vendor@Gov, Ariba).
• Facilitate a seamless handover of warm, qualified leads to the Account Manager for contract finalisation and onboarding.

4. Pipeline Hygiene & Performance Tracking

• Maintain up-to-date account records, contact details, and deal stages within the sales tracker / CRM.
• Track campaign performance metrics (open/response rates, meetings booked, and lead-to-opportunity conversions).
• Prepare simple weekly summaries to review outreach traction and identify campaign optimisation opportunities.

Requirements

Job Requirements

Qualifications & Skills

• Education: Diploma or Degree in Business, Marketing, Communications, or a related field (fresh graduates are welcome to apply).
• Experience: 0-2 years of relevant experience in marketing, B2B sales support, business development, or sales operations (internship experience in e-commerce/retail/FMCG is a plus).
• Communication & Writing: Strong written communication skills for creating professional marketing copy, sales decks, and client emails.
• Technical Proficiency: Proficient in Google Workspace and MS Office (especially Excel/Sheets for basic data tracking and PowerPoint/Slides for deck editing). Experience with Canva, Mailchimp, or CRM/sales tools is an advantage.
• Attributes: Self-motivated, well-organised, and adaptable with a positive learning attitude and respect for data protection/PDPA guidelines.