Marketing Associate

Job Overview

We are looking for a detail-oriented, proactive, and organized Marketing Associate to support the Marketing team in executing campaigns, updating menus, producing collaterals, and managing assets across our popular brands: Heavenly Wang, CHOMP!, and Ah Bowl Den.

In this role, you will be the administrative and operational backbone of the team, ensuring smooth day-to-day execution of marketing initiatives. From coordinating with outlet operations and vendors to updating digital Point-of-Sale (POS) systems and food delivery platforms, you will play a crucial role in maintaining brand consistency and accuracy across all touchpoints.

Key Responsibilities

1. Campaign Execution & Collateral Coordination

• Campaign Launch Support: Assist in preparing campaign materials, launch checklists, and consolidating promotional requirements from Operations and Marketing teams.
• Design & Production Liaison: Coordinate artwork submissions, revisions, and approvals with designers while tracking production timelines.
• Vendor & Print Management: Prepare print requests, liaise with vendors on delivery schedules/quantities, and track collateral distribution to ensure outlets receive materials before campaign launches.
• Outlet Compliance: Follow up with outlet teams to ensure promotional materials are displayed correctly and collect feedback during campaign periods.

2. Menu, POS & Digital Platform Management

• POS & Backend Systems: Update and verify menu information (item names, pricing, categories, and images) within internal POS backend panels and perform post-upload verification checks.
• Digital Menu Boards: Assist with digital TV menu artwork uploads and scheduling via content management systems, ensuring promotional content displays correctly.
• Delivery Platforms: Maintain and regularly audit menu images, descriptions, and pricing on third-party food delivery platforms; escalate technical issues to platform account managers or the Marketing Executive.

3. Asset Management & Marketing Administration

• Master Sheet Maintenance: Maintain menu master sheets, food photo libraries, artwork repositories, and marketing asset databases with strict version control.
• Data Verification: Cross-check menu pricing and item details against approved master lists.
• Administrative Support: Maintain shared drives, archive campaign materials, file marketing records/approvals, and update internal tracking sheets.
• Team Support: Assist new staff or interns with basic system coordination and access requests.

4. Vouchers, Reporting & Store Openings

• Voucher & Corporate Orders: Handle corporate enquiries using approved templates, issue order forms, track inventory/printing, and manage documentation.
• Data & Reporting: Consolidate sales and campaign data from internal systems to update reporting templates for Operations Meetings.
• New Store Openings (NSO) & Events: Support NSOs, renovations, and promotional rollouts by coordinating collateral deliveries, assisting with on-site setup, photography coordination, and marketing activations.

Requirements

Education & Experience

• Diploma or Degree in Marketing, Business Administration, Mass Communications, or a related field.
• 1-2 years of experience in marketing operations, administrative coordination, or F&B/Retail marketing. Fresh graduates with strong internship experience in F&B marketing are welcome to apply.

Technical Skills

• Proficiency in Microsoft Office (especially Excel for data consolidation and master sheet tracking).
• Comfortable learning and navigating backend systems, content management systems (CMS), and POS platforms.
• Basic understanding of food delivery platform backend systems (GrabFood, Foodpanda, Deliveroo).

Soft Skills & Competencies

• Meticulous Attention to Detail: Essential for cross-checking menu pricing, item details, and maintaining file version control.
• Strong Organization Skills: Proven ability to handle multiple tasks, track deadlines, and manage asset libraries efficiently.
• Excellent Communication & Interpersonal Skills: Confident in liaising with cross-functional teams (Operations, Designers), external vendors, and outlet managers.
• Agile & Hands-on: Willing to assist with on-site setups, photography coordination, and store openings when required.