SEA General Manager Vision Care

Job Function: Enterprise Management

Job Sub Function

Commercial Management

Job Category

People Leader

All Job Posting Locations

Singapore, Singapore

Job Description

We are seeking a Commercial BU Director for our Vision Care business in the SEA - Southeast Asia Cluster in the Asia Pacific region. In this role, you will hold end-to-end accountability for business performance, strategic direction, and organizational effectiveness across SEA, providing decisive leadership across sales, marketing, market access, professional education, clinical support, KOL engagement, competitive dynamics, and team and people management.

You will develop differentiated business models, aligned with APAC strategy, that hold regional and local relevance across diverse markets: strengthening brand leadership, expanding market penetration, deepening customer and channel partnerships, and accelerating omnichannel growth and external engagement. We are looking for a leader with a strong business-owner mindset who combines strategic thinking, commercial acumen, and executional excellence to build a high-performing organization and deliver sustainable, long-term growth.

Key Responsibilities

• Business strategy and enterprise leadership: Identify and prioritize sustainable growth opportunities by market, channel, customer segment, and portfolio; evolve route-to-market and business models across direct and distributor-led markets to improve access, penetration, productivity, and profitable growth. Scale successful commercial practices across markets while adapting to local needs.
• P&L accountability: Own revenue, market share, gross profit, operating expenses, profitability, cash generation, and return on investment; lead annual business planning, budgeting, forecasting, resource allocation, and performance reviews
• Growth and market development: Identify and prioritize sustainable growth opportunities by market, channel, customer segment, and portfolio; evolve route-to-market and business models across direct and distributor-led markets to improve access, penetration, productivity, and profitable growth.
• Commercial execution and revenue growth management: Drive disciplined sales and marketing execution, including segmentation and targeting, key-account strategy, field-force effectiveness, pricing, promotion, trade investment, demand generation, and commercial excellence; establish clear metrics and operating rhythms to improve execution quality and predictability.
• Customer, professional, and consumer leadership: Build trusted partnerships with strategic customers, eye care professionals, key opinion leaders, channel partners, and other external stakeholders; deepen customer and consumer insights and translate them into superior experiences, professional education, advocacy, category development, and stronger brand preference.
• Portfolio and innovation: Shape portfolio choices and lifecycle priorities for SEA; lead launch readiness, adoption, and commercial scale-up of global and regional innovations, ensuring clear value propositions, evidence-based education, supply readiness, and post-launch performance management.
• External environment and market access: Anticipate competitive, economic, regulatory, reimbursement, and channel developments; partner with relevant functions to remove access barriers, protect business continuity, manage issues and opportunities, and shape an environment that supports responsible category and market growth.
• Distributor and strategic partnership management: Select, govern, and develop distributors, E/ Social Commerce and other strategic partners through clear expectations, joint business plans, performance scorecards, capability building, inventory discipline, and regular business reviews; ensure partner activities meet commercial, quality, and compliance standards.
• Operational excellence and supply partnership: Partner with Finance, Supply Chain, Customer Service, and Commercial Operations to strengthen demand planning, service levels, inventory health, working capital, and business continuity; balance growth ambitions with disciplined execution, risk management, and cost productivity.
• Digital, data, and AI enablement: Champion the effective use of digital platforms, analytics, and AI to generate actionable insights, improve customer engagement, strengthen forecast and investment decisions, increase field productivity, and accelerate scalable commercial innovation.
• People, organization, and culture: Lead, coach, and inspire a diverse team of more than 60 employees across SEA; build an inclusive, high-performing, and psychologically safe culture with clear accountability, strong engagement, differentiated performance, critical capability development, succession depth, and a robust pipeline of future leaders.
• Cross-functional and matrix leadership: Align country, cluster, APAC, and global stakeholders across Sales, Marketing, Professional Education, Commercial Operations, Finance, HR, Supply Chain, Regulatory, Quality, Medical/Clinical, Legal, Privacy, and Health Care Compliance to convert strategy into coordinated execution and resolve trade-offs at pace.
• Governance, ethics, and risk management: Ensure all business activities meet applicable laws, regulations, quality standards, company policies, and ethical requirements; model Credo-based leadership, maintain effective controls, and proactively identify, escalate, and mitigate commercial, operational, reputational, and compliance risks.
• Transformation and change leadership: Lead organizational and commercial transformation across markets, simplify ways of working, build change readiness, and sustain adoption of new capabilities, operating models, and strategic initiatives while maintaining customer focus and business momentum.

Qualifications

Education

• A minimum of a Bachelor's degree is required. MS/MBA is preferred.

Experience

• A minimum of 12 years of business and commercial experience (sales and marketing) is required.
• A minimum of 5 years of Business Unit management experience is preferred.
• Strong P&L management capability.
• Customer-centric mindset with a deep understanding of market and customer needs.
• Strategic leadership with a proven track record of execution excellence.
• Ability to lead effectively in a complex matrix organization and drive alignment toward shared objectives.
• Demonstrated capability to drive change, transformation, and business growth.
• Inclusive leadership style with a commitment to fostering a psychologically safe work environment.
• Strong digital acumen and AI fluency.
• High degree of cultural agility and adaptability: Proven end-to-end P&L leadership experience.
• Leadership experience across different business lifecycles, such as high-growth, turnaround, and transformation environments.
• Strong cross-market (preferably multi-market) and cross-functional leadership experience, coupled with a successful track record in global strategic marketing (upstream) roles.
• Demonstrated success in Go-to-Market strategy development, product launches, and strategic partnership management.

Leadership Capabilities

• Entrepreneurial and results-oriented: Strong business-owner mindset; sets clear priorities, makes sound decisions, and executes with pace and discipline.
• Strategic: Identifies market opportunities and translates them into clear, differentiated growth strategies with a proven track record of execution excellence.
• Commercially driven and customer-centric: Combines financial discipline with a deep understanding of customer, consumer, and market needs.
• Digitally savvy: Strong digital acumen and AI fluency; understands how data and digital capabilities accelerate growth.
• Collaborative matrix leader: Leads effectively in a complex matrix organization and drives alignment toward shared objectives across countries, functions, and cultures.
• Transformational: Drives change, develops talent, and builds high-performing organizations.
• Inclusive and culturally agile: Inclusive leadership style that fosters a psychologically safe work environment; high degree of cultural agility and adaptability.
• Ethical: Demonstrates integrity and a strong commitment to quality, compliance, and responsible business practices.

Required Skills

Preferred Skills

Account Management, Client Management, Commercial Awareness, Commercial Laws, Commercial Management, Corporate Management, Critical Thinking, Customer Effort Score, Customer Retentions, Developing Others, Inclusive Leadership, Leadership, Market Savvy, Negotiation, Operational Excellence, Pricing Strategies, Professional Ethics, Profitability Analysis, Stakeholder Engagement