Affluent Cards Product Specialist - C14 - SINGAPORE

As a senior member of our Product team, you will be responsible for developing and executing innovative product plans, strategies, and tactics for our suite of affluent card products. You will collaborate closely with the Product Management team to drive market share growth and establish a leading competitive position in the SG and HK markets. This role offers a unique opportunity to leverage your expertise in the consumer financial services space and contribute directly to the expansion of our Wealth Management franchise.

What You Will Do

• Lead product innovation: Conceptualize and develop cutting-edge card product solutions tailored to the needs of affluent clients in Singapore and Hong Kong. Manage the lifecycle strategy from acquisition through early engagement and implement strategies to optimize portfolio performance. Leverage relevant customer, competitor, and industry insights to help define strategies to improve client experience and portfolio growth.
• Develop strategic roadmaps: Create and implement product strategies and roadmaps aligned with the overall business objectives of our wealth management division. Use market data, technology trends, and competitive benchmarking to advise and provide insights and recommendations on innovative and strategic product development, product targeting, and segmentation strategies.
• Drive market share growth: Identify opportunities to expand our market presence and increase share of wallet among affluent customers.
• Collaborate across business lines: Partner with stakeholders across different lines of business to synergize card product solutions and platforms, maximizing their impact across the wealth management franchise.
• Monitor market trends: Stay abreast of industry best practices, competitive landscape, and emerging trends to inform product development and strategy.
• Analyze product performance: Track key performance indicators (KPIs) and conduct data analysis to optimize product performance and identify areas for improvement.
• Appropriately assess risk : when business decisions are made, demonstrate consideration for the firm's reputation and safeguard Citi, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.