Integrated Marketing Communications Manager - Acquisitions (APAC)

Minimum Qualification(s)

- Minimum 5 years of professional experience in marketing, communications, consulting or business strategy.

- Ability to thrive in a rapid, agile, and often ambiguous growth environment.

- Good understanding and appreciation of the business landscape and culture across APAC markets.

- A team player and collaborator, strong relationship-building and leadership skills.

- Proven experience in customer acquisition, demand generation, lead management, or business development, with a strong track record of driving lead generation, MQL conversion, and pipeline growth through data-driven strategies and cross-functional collaboration.

Preferred Qualification(s)

- Experience with acquisition, demand generation and lead generation, preferably from Enterprise and SaaS companies

- Excellent in project management. Ability to quickly complete/execute large volumes of work with high quality and attention to detail.

- Passion for TikTok marketing, and up for the challenge of building something from the ground up.

- Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.

- Experience in media, advertising or technology industries.

Job description

Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales, Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.

Responsibilities

- Develop and lead B2B acquisition marketing strategies to identify, engage, and convert new clients through media and creative agencies, ecosystem partners, and industry associations.

- Manage end-to-end CRM, database and lead operations, including MQL tracking, lead qualification, data governance, vendor coordination, and performance reporting to drive efficient customer acquisition and conversion outcomes.

- Independently lead high-impact, cross-functional projects in collaboration with sales, product, finance, operations, and regional stakeholders to drive business outcomes.

- Manage reporting processes, including OKRs, QBRs, annual planning, and performance tracking of key initiatives.

- Analyze marketing channel performance, particularly events and field marketing initiatives, to derive actionable insights, optimize effectiveness, and scale best practices.

- Oversee marketing budget management, including resource allocation, governance, utilization tracking, and reporting to support business growth objectives

- Partner closely with regional and market teams to strengthen alignment, drive operational synergy, and elevate business performance across APAC.

Qualifications

Minimum Qualification(s)

- Minimum 5 years of professional experience in marketing, communications, consulting or business strategy.

- Ability to thrive in a rapid, agile, and often ambiguous growth environment.

- Good understanding and appreciation of the business landscape and culture across APAC markets.

- A team player and collaborator, strong relationship-building and leadership skills.

- Proven experience in customer acquisition, demand generation, lead management, or business development, with a strong track record of driving lead generation, MQL conversion, and pipeline growth through data-driven strategies and cross-functional collaboration.

Preferred Qualification(s)

- Experience with acquisition, demand generation and lead generation, preferably from Enterprise and SaaS companies

- Excellent in project management. Ability to quickly complete/execute large volumes of work with high quality and attention to detail.

- Passion for TikTok marketing, and up for the challenge of building something from the ground up.

- Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.

- Experience in media, advertising or technology industries.