Product Lead, Growth Platform

Own the Growth Platform Strategy

• Define the multi-year vision and roadmap for the growth middle-platform: campaign engine, task/mission system, rewards and incentive infrastructure, loyalty and tiering, user segmentation and targeting, and the ToB configuration and analytics layer that operators use daily.
• Set platform standards for reusability, configurability, and time-to-launch so that new growth activities can be shipped by business teams without bespoke engineering.
• Balance platform investment against business-line requests, and make clear, well-communicated prioritization calls.

Build the Platform

• Lead the design and delivery of ToC growth products (campaigns, tasks, mega sales, loyalty) and the ToB capabilities behind them (campaign configuration, rules engine, budget and risk controls, reporting).
• Drive experimentation infrastructure and growth analytics so that every campaign is measurable, comparable, and optimizable.
• Leverage AI tools and automation to shorten experimentation cycles, surface insights faster, and scale growth operations with fewer manual touchpoints.

Enable Channel Growth

• Partner with channel owners across SEO, ASO, referral, affiliate, and paid to translate channel-specific funnel needs into platform capabilities.
• Identify high-leverage channel opportunities and build the platform features that amplify channel performance across markets.

Manage Stakeholders Across the Organization

• Serve as the single point of accountability for the growth platform with Trading, Listing, Paid Ads, Content, Affiliate, Referral, regional growth teams, and risk/compliance.
• Establish intake, prioritization, and governance processes that keep dozens of concurrent stakeholders aligned and informed.
• Influence senior leadership on platform investment, trade-offs, and sequencing; resolve conflicts between business urgency and platform integrity.

Lead and Grow the Team

• Manage, coach, and develop a team of product managers; set clear goals, review work quality, and build a high-performance culture.
• Raise the bar on PM craft across the team: problem framing, data literacy, spec quality, and cross-functional execution.

• 5+ years of product management experience, including 2+ years managing product managers and owning a multi-quarter roadmap.
• Deep growth middle-platform experience: you have designed and shipped a campaign engine, task/mission system, incentive or rewards platform, loyalty program, or comparable shared growth infrastructure that served multiple business lines.
• Proven platform thinking: track record of consolidating scattered, one-off growth tools into a reusable, configurable, self-serve system, and of measuring the efficiency gains that resulted.
• Exceptional stakeholder management: demonstrated ability to run intake and prioritization across many competing internal customers, manage up to executive leadership, and hold the line on platform trade-offs without losing partner trust.
• Strong data and analytics fluency: comfortable defining campaign and platform metrics, reading experiment results, and using data to settle prioritization debates.
• Large-scale delivery: experience navigating complex cross-team dependencies in a fast-moving, global organization.
• High learning velocity: able to rapidly internalize new domains - crypto, regional markets, new channels - and connect product, data, and market signals into actionable strategy.

• Experience in crypto, fintech, or other regulated consumer products where growth mechanics must satisfy risk and compliance constraints.
• Hands-on experience with SEO and/or ASO strategy, including keyword optimization, app store listing optimization, and organic growth levers.
• Experience building ToB operational platforms or internal tooling used by non-technical operators at scale.
• Experience applying AI/LLM tooling to growth operations, analytics, or PM workflows.