Assistant Manager, Marketing, Tampines 1/Century Square

About the Role

We are seeking a dynamic and resourceful Assistant Manager, Marketing to support the Marketing HOD in marketing strategies that drive footfall and boost tenant sales. You will oversee the planning and implementation of mall-specific campaigns, manage the advertising & promotion budget, and collaborate closely with tenants, agencies, and partners. This role offers the opportunity to take ownership of end-to-end marketing initiatives while contributing to the mall's overall brand and business growth.

How you'll make an impact

• To support Marketing HOD in marketing and customer service teams for the malls and across the cluster
• To support Marketing HOD with forecast and budget planning
• To support Marketing HOD in leading and guiding the team
• To market atrium and advertising spaces as part of casual leasing to optimise other income
• To plan and execute mall activations across the cluster to support community engagement and community investment in accordance with the group's community investment framework
• Provide support for Inclusion Champions Programme and Service Excellence across the cluster
• To drive mall's footfall and tenants' sales
• To grow social media presence
• To liaise and maintain good relations with tenants, advertising agencies, media, contractors and potential partner and cluster/ core marketing team
• To manage and handle day-to-day operations relating to marketing and support customer service team
• To garner tenants' sponsorship for campaigns
• To prepare monthly marketing reports and proposals when required
• To support Core Marketing by growing and promoting the Frasers Experience (FRx) ecosystem and loyalty adoption
• To uphold the branding of the company & property
• To handle & manage shoppers' and tenants' feedback and improve customer experience
• To undertake any other relevant task as assigned by immediate supervisor/ management

What you'll bring

• Degree / Diploma in any relevant major (Business Administration, Advertising, Marketing, Digital Marketing, Communication)
• Minimum 5 years relevant working experience in Marketing preferably in a retail mall environment
• Creative and innovative thinking
• Proactive, analytical, resourceful and service-oriented
• Strong interpersonal, negotiation and communication (both verbal & written)
• Strong ability to multitask and deliver in a fast-paced work environment
• Able to work on weekends when necessary for mall events

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What you can look forward to

• Driving impactful marketing campaigns and events across two vibrant shopping malls.
• Gaining diverse exposure by managing malls with different shopper profiles, tenant mixes, and marketing strategies.