Senior Executive (Housebrand, Brand Development)

Step into a hands-on, high-growth role where you will support the strategy and execution of our non-food housebrand portfolio. This is an excellent opportunity for a rising marketer to gain end-to-end experience in New Product Development (NPD), commercial strategy, and retail execution across both brick-and-mortar and e-commerce channels.

The Brand Development Senior Executive (Housebrand) will be required to:

New Product Development (NPD) & Consumer Insights

• Identify Market Trends: Gather consumer insights and research market trends to help build a strong pipeline for new product development.
• Support Concept Validation: Organize and execute consumer testing, focus groups, and research to validate product concepts before market entry.
• Launch Coordination: Execute plans for new product launches, ensuring timelines are met and deliverables are on track.

Commercial Execution & Financial Tracking

• Track Commercial Targets: Monitor the commercial performance of the assigned categories across offline (retail) and online channels, tracking sales growth and market share.
• Monitor Budgets: Track the Advertising & Promotion (A&P) budget to ensure campaigns are executed within budget limits.
• Pricing & ROI Support: Develop pricing strategies and conduct ROI analysis for product launches & category campaigns.

Data Analytics & Market Intelligence

• Analyze Performance: Run regular sales reports and analyze retail data to identify performance issues and uncover new growth opportunities, come up with action plans.

Go-to-Market (GTM) & Cross-Functional Coordination

• GTM plan development & execution: Develop & roll out go-to-market strategies, campaign roadmaps, and trade planning initiatives.
• Drive Retail Visibility: Work closely with the Trade Marketing team to track on-shelf availability, visibility and retail execution, ensuring smooth product rollouts.
• Cross-Functional Coordination: Act as a key project coordinator, collaborating daily with internal teams (Design, Quality Assurance, Sourcing, Trade) and external agencies to ensure projects are delivered on time.

Requirements

• 1-2 years of experience in marketing, brand management, product development or category management within the FMCG sector.
• Degree in Business, Marketing, Economics, or a related field.
• Comfortable working with numbers and spreadsheets. Basic proficiency in extracting insights from sales data and reports.
• Strong project management, organizational skills with the ability to juggle multiple moving parts and keep cross-functional teams aligned on timelines.
• A highly driven, eager-to-learn individual with a sense of ownership over assigned projects and tasks.
• Non food experience is highly preferred.
• Experience in taking a product from consumer insight through to successful commercial launch is a plus.