Senior Executive, Digital Campaign

Key Responsibilities

1. Digital Campaign Management

• Manage and execute of digital campaigns across multiple digital channels and display networks.
• Ensure all campaign deliverables are implemented accurately and within agreed timelines.
• Oversee the end-to-end process of creative assets across digital panels and relevant publishing platforms.
• Ensure campaign materials comply with technical specifications, content guidelines, and placement requirements.
• Troubleshoot operational issues to minimise disruptions and ensure smooth execution.

2. Content Management and Digital Publishing

• Operate and maintain modern content management systems (CMS) used to manage digital content and digital display panels.
• Manage creative asset libraries, content playlists, campaign rotations, and scheduling configurations where applicable.
• Conduct quality checks on creative assets, including formats, dimensions, resolution, playback, and placement accuracy.
• Laise with internal teams, clients, creative agencies, and external vendors to ensure assets are received and deployed on time.
• Maintain accurate campaign records, publishing schedules, and documentation of campaign changes and updates.

3. Campaign Monitoring and Reporting

• Monitor campaign status and delivery to ensure content is published as scheduled and displayed correctly.
• Identify, investigate, and resolve content deployment issues, escalating technical problems where necessary.
• Support campaign performance tracking, reporting, and post-campaign reviews.
• Recommend improvements to campaign workflows, asset management processes, and publishing efficiency.

4. Team Collaboration and Process Improvement

• Work closely with the Digital Team, sales, account management, creative, and technical teams to support campaign delivery.
• Contribute to the development and improvement of standard operating procedures for campaign management and digital publishing.
• Stay informed of emerging digital media technologies, advertising platforms, and industry best practices.

5. Sales Support

• Check and ensure contracts flow smoothly upon receipt from the Sales teams.
• Assist sales in proposing alternative bus routes to agencies/clients when the requested routes are unavailable for booking
• Send timelines and line arts upon booking
• Vet artwork from agencies/clients to ensure they meet company standards.
• Prepare the job sheet and ensure it is forwarded to the production department upon receiving final artwork
• Send the installation schedule to clients and arrange bus viewing/inspection upon approval.
• Ensure the continuity of work by stepping in as a buddy system when other Sales Support staff are on leave.
• Assist sales in proposing alternative bus routes to agencies/clients when the requested routes are unavailable for booking
• Liaise with internal departments to deliver tasks necessary for the campaigns.

6. Any other ad-hoc duties as required or assigned.

Requirements and Qualifications

• Diploma or degree in Digital Media, Marketing, Communications, Information Technology, or a related discipline.
• Relevant experience in digital campaign management, digital media operations, content publishing, or a similar role.
• Experience with digital advertising platforms such as Google Ads, Meta Ads Manager, or other digital advertising publishers.
• Experience with digital out-of-home (DOOH) advertising, digital signage networks, or multi-screen content distribution.
• Hands-on experience with CMS and CRM software.
• Familiarity with programmatic advertising platforms, demand-side platforms (DSPs), or ad-serving technologies.
• Understanding of digital advertising workflows, campaign trafficking, creative specifications, and campaign delivery metrics.
• Familiarity with campaign reporting tools, analytics platforms, and performance measurement.
• Knowledge on HTML development, JavaScript, and APIs will be an advantage.
• Meticulous, attentive to detail and resourceful.
• Good communication and interpersonal skills
• Ability to multitask and handle unforeseen circumstances efficiently.

• Proven track records of achieving goals and objectives in sales support.