Senior Executive, Ad Tech

Key Responsibilities

• Strategic Campaign Design: Oversee and execute the end-to-end design of high-performing, dynamic campaigns on digital screens and interactive campaigns for advertising spaces.
• Cross-Platform Delivery: Ensure all creative assets are flawlessly optimized for diverse screen sizes, physical hardware setups, and varying digital formats.
• Technical & CMS Management: Manage and oversee content deployment within Content Management Systems (CMS), utilizing a foundational understanding of HTML and web scripting.
• Cross-Functional Leadership: Partner independently with internal Sales and Operations departments to translate commercial objectives into viable creative solutions.
• Project Management: Drive special tech-based projects from brief to delivery, managing internal and external teams across Sales, Ops, Client, Production.

• Vendor & Production Ownership: Act as the primary point of contact for external production houses, managing timelines, budgets, and quality control for campaigns.
• Departmental Reporting: Work closely with the reporting manager to align creative outputs with the overarching digital strategy, providing regular project status updates.
• Market Research & Product Development: Stay on top of new developments from the industry across digital campaigns, advertising tech software and media products.
• Any other duty as assigned.

Required Experience and Skills

• Education: University degree or equivalent professional experience in Interactive Design, Media Design, Web Development, or Game Design.
• Experience: 2 - 3 years of experience in managing creative campaigns.
• CMS Expertise: Proven, high-level proficiency in navigating and managing digital assets within modern Content Management Systems (CMS).
• Technical Literacy: Foundational understanding of HTML and web scripting languages to effectively troubleshoot and collaborate on technical builds.
• Stakeholder Management: Exceptional interpersonal skills with a proven ability to manage up to leadership, guide internal cross-functional teams, and handle external vendors.

• API Integration: Practical experience or conceptual understanding of working with APIs to deliver dynamic, data-driven interactive elements is an advantage.
• Diverse Formats: Prior experience handling digital out-of-home (DOOH) displays, experiential marketing installations, or non-standard screen aspect ratios. System integration is an advantage.